be44 Privacy Policy
Your privacy matters to us. This policy explains exactly what data be44 collects, why we collect it, and how we keep it secure.
Our Privacy Commitments
be44 is committed to protecting the personal information of every player on our platform. The six principles below summarise the core data-protection commitments we make to you as a registered user.
Introduction
This Privacy Policy ("Policy") describes how be44 ("be44", "we", "us", or "our") collects, uses, stores, and shares personal information when you access or use the be44 website, mobile platform, and associated services (collectively, the "Platform"). This Policy forms part of the overall agreement between you and be44 and should be read alongside the be44 Terms & Conditions.
By registering an account on be44 or otherwise using the Platform, you acknowledge that you have read and understood this Policy and consent to the collection and processing of your personal data as described herein. If you do not agree with this Policy, you must discontinue use of the Platform immediately.
This Policy applies to all players, visitors, and users of the be44 Platform, regardless of the device or method used to access it. be44 may update this Policy periodically; the date of the most recent update is shown at the top of this page.
Information We Collect
be44 collects personal information in several categories. We collect only the information that is necessary for the purposes described in this Policy, and we do not collect excessive or irrelevant data. The main categories of information we collect are described below.
How We Use Your Information
be44 uses the personal information we collect for the following specific purposes. We do not use your information for any purpose not listed here without first seeking your consent or having a lawful basis to do so.
- Account creation, identity verification, and KYC compliance: to register your account, confirm your identity, and meet our legal obligations under applicable anti-money laundering and player protection regulations.
- Payment processing and financial record keeping: to process deposits and withdrawals through bKash, Nagad, Rocket, Upay, Visa, and Mastercard, and to maintain accurate financial records as required by law.
- Platform operation and customer support: to provide the gaming and betting services available on be44, respond to your support requests, and manage your account effectively.
- Security and fraud prevention: to monitor the Platform for suspicious activity, protect player accounts against unauthorised access, and detect and prevent fraud, bonus abuse, and money laundering.
- Responsible gaming: to monitor gameplay patterns for indicators of problem gambling behaviour, and to contact players proactively where our systems detect a risk that a player may need support under our responsible gaming programme.
- Service improvement and analytics: to analyse usage patterns, improve the performance and features of the Platform, personalise your experience, and develop new features that better serve Bangladeshi players.
be44 does not use your personal data for automated decision-making or profiling that produces legal or similarly significant effects without human oversight. Any automated risk flags (e.g. responsible gaming alerts) are reviewed by a member of our team before action is taken.
Legal Basis for Processing
be44 processes your personal data on one or more of the following lawful grounds. Where processing is based on consent, you have the right to withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal.
- Contractual necessity: processing is required to perform the contract between you and be44, including operating your account, processing transactions, and providing access to Platform features.
- Legal obligation: processing is necessary to comply with applicable laws, including anti-money laundering regulations, age verification obligations, and tax reporting requirements.
- Legitimate interests: processing is necessary for be44's legitimate business interests, including fraud prevention, platform security, responsible gaming monitoring, and service improvement, where those interests are not overridden by your fundamental rights and freedoms.
- Consent: for specific optional activities such as receiving promotional communications or participating in research surveys, where we will always seek your explicit opt-in consent before processing.
Sharing Your Information
be44 does not sell, rent, or trade your personal data. We share personal information with third parties only in the limited circumstances described below, and only to the extent necessary for the stated purpose.
- Payment processors and financial service providers: we share the minimum necessary financial data with payment partners (including bKash, Nagad, Rocket, Upay, and card processing networks) solely to process deposits and withdrawals on your behalf.
- Identity verification and KY C providers: we share identity documents and personal details with regulated third-party KYC verification services to confirm player eligibility and comply with anti-money laundering obligations.
- Law enforcement and regulatory authorities: we may disclose personal data to government agencies, law enforcement bodies, or regulators where required or permitted by applicable law, including in response to a lawful court order or regulatory investigation.
- Technology and infrastructure providers: we share limited technical data with trusted cloud hosting, analytics, and security service providers who process data on our behalf under strict data processing agreements that prohibit them from using your data for their own purposes.
be44 requires all third-party service providers who handle personal data on our behalf to implement appropriate technical and organisational security measures, and to process that data only for the purposes instructed by be44. We do not permit our third-party providers to use your personal data for their own marketing or commercial purposes.
Payment Data and Financial Information
be44 takes the security of financial information with particular seriousness. When you make a deposit or withdrawal using bKash, Nagad, Rocket, Upay, or any card payment method, the actual transaction is processed by our regulated payment partners. be44 receives a transaction reference, the payment method type, and the amount — but never your full card number, bKash PIN, Nagad PIN, or bank account password.
All transaction records held by be44 are encrypted at rest and in transit. Access to financial records is restricted to authorised be44 personnel on a strict need-to-know basis, and all access is logged and audited. Financial records are retained for the period required by applicable law, typically a minimum of five years from the date of the transaction.
If you believe that an unauthorised financial transaction has occurred on your be44 account, contact [email protected] immediately. Do not share your payment PIN or password with anyone, including be44 support staff, who will never ask for these credentials.
Cookies and Tracking Technologies
be44 uses cookies and similar tracking technologies to improve the functionality and security of the Platform, personalise your experience, and analyse how the Platform is used. Cookies are small text files stored on your device. The following categories of cookies are used on the be44 Platform.
- Strictly necessary cookies: these cookies are essential for the Platform to function and cannot be disabled. They include session authentication cookies that keep you logged in, security tokens that protect against cross-site request forgery, and load-balancing cookies.
- Functional cookies: these cookies remember your preferences such as language selection and game settings, improving your experience on return visits to the Platform.
- Analytics cookies: these cookies collect aggregated, anonymised data about how players use the Platform, including which pages are visited most often, where players navigate from, and how long sessions last. This helps be44 optimise the Platform continuously.
- Security and fraud-prevention cookies: these cookies track session behaviour patterns to identify anomalous or suspicious activity, helping be44 protect player accounts and prevent fraud in real time.
You may adjust your browser settings to block or delete cookies; however, disabling strictly necessary cookies may prevent some features of the Platform from working correctly. be44 does not use third-party advertising cookies or cross-site tracking technologies for marketing purposes.
Data Retention
be44 retains personal data for as long as is necessary to fulfil the purposes for which it was collected, to comply with legal obligations, and to resolve disputes. The specific retention periods we apply are as follows: account and identity data is retained for the duration of the account and for a minimum of five years after account closure; transaction and financial records are retained for a minimum of five years as required by applicable financial regulations; device and usage data is retained for up to twelve months from the date of collection, after which it is anonymised or deleted.
When your personal data is no longer required for any lawful purpose, be44 will securely delete or anonymise it. You may request early deletion of your data by contacting [email protected]; such requests are processed subject to our legal retention obligations and will be handled within 30 days of receipt.
Your Privacy Rights
As a user of the be44 Platform, you have the following rights in relation to your personal data. To exercise any of these rights, please contact [email protected] with the subject line "Privacy Request". We will respond to all verified requests within 30 days.
- Right of access: you may request a copy of the personal data be44 holds about you, together with information about how it is being used and with whom it has been shared.
- Right to rectification: if any personal data held about you is inaccurate or incomplete, you may request that it be corrected or completed without undue delay.
- Right to erasure: you may request deletion of your personal data where it is no longer necessary for the purposes it was collected, where you have withdrawn consent, or where processing is unlawful, subject to legal retention obligations.
- Right to restrict processing: you may request that be44 restrict the processing of your personal data in certain circumstances, for example while the accuracy of data is being contested.
- Right to data portability: you may request a copy of personal data you have provided to be44 in a structured, commonly used, machine-readable format, where technically feasible.
- Right to object: you may object to the processing of your personal data where be44 relies on legitimate interests as the legal basis, or where data is being processed for direct marketing purposes.
be44 will not charge a fee for handling standard privacy rights requests. We reserve the right to charge a reasonable administrative fee or to decline requests that are manifestly unfounded, excessive, or repetitive. Identity verification may be required before we can process a request.
Data Security
be44 implements a range of technical and organisational security measures to protect personal data against unauthorised access, accidental loss, destruction, or disclosure. Our security programme includes SSL/TLS encryption for all data in transit, AES-256 encryption for sensitive data at rest, access controls and role-based permissions for all internal systems, regular penetration testing and vulnerability assessments, multi-factor authentication for administrative access, and 24/7 monitoring of Platform infrastructure.
Despite our best efforts, no method of transmission over the internet or method of electronic storage is completely secure. While be44 strives to use commercially acceptable means to protect your personal data, we cannot guarantee absolute security. In the event of a data breach that affects your rights and freedoms, be44 will notify affected players without undue delay, in accordance with applicable data protection obligations.
If you suspect that your be44 account has been compromised, change your password immediately and contact [email protected]. Never share your account password with anyone. be44 staff will never ask for your password in any communication.
Children's Privacy
The be44 Platform is strictly intended for adults aged 21 and above. be44 does not knowingly collect personal data from individuals under the age of 21. If you are under 21, you must not register an account or use any feature of the Platform. We apply robust age verification procedures during registration to prevent underage access.
If be44 becomes aware that personal data has been collected from a person under the age of 21, that account will be immediately suspended and all associated data will be deleted, except where retention is required by law. If you are a parent or guardian and believe that your child has registered on be44, please contact [email protected] immediately.
Changes to This Policy
be44 may update this Privacy Policy from time to time to reflect changes in our data practices, legal obligations, or Platform features. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify registered players by email. The revised Policy will take effect from the date it is published on the Platform.
Your continued use of the be44 Platform after any update to this Policy constitutes your acceptance of the revised Policy. We encourage you to review this Policy periodically. If you have any concerns about a change to this Policy, please contact [email protected] before continuing to use the Platform.
Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or to the way be44 handles your personal data, please contact our support team. We are committed to addressing all privacy-related enquiries promptly, fairly, and transparently. All privacy requests will be acknowledged within 48 hours and resolved within 30 days.